Correct name=*/brand=* spelling for the following shops in Germany

[fabi003]

As explained in #9596 (comment) it is not always useful, to spell the shop name like the brand. As the brand style guide of the marketing department should be only used for brand spelling (brand writing should be uniform, to easy be recognized again, even if name=* should be better spelled e.g. "Mc Donalds" (correct German spelling, but this depends on the common natural language usage in the country)), but may not be useful for the common writing of the name of the facility.

1. name=* spelling should corrected for the following German shops:

• https://nsi.guide/index.html?t=brands&k=shop&v=supermarket&cc=de#dennsbiomarkt-6367d0
  brand=Denns BioMarkt
  name=Denns Biomarkt

• https://nsi.guide/index.html?t=brands&k=shop&v=supermarket&cc=de#hit-0a839e
  brand=HIT
  name=Hit

• https://nsi.guide/index.html?t=brands&k=shop&v=supermarket&cc=de#norma-c1eeeb
  brand=NORMA
  name=Norma

• https://nsi.guide/index.html?t=brands&k=shop&v=doityourself&cc=de#bauking-db1fbb
  brand=BAUKING
  name=Bauking

• https://nsi.guide/index.html?t=brands&k=amenity&v=restaurant&cc=de#blockhouse-12455c
  brand=BLOCK HOUSE
  name=Block House

2. brand=* spelling should be corrected for the following German shops:

• https://nsi.guide/index.html?t=brands&k=shop&v=supermarket&cc=de#penny-55dfd6
  brand=PENNY
  name=Penny

• https://nsi.guide/index.html?t=brands&k=shop&v=chemist&cc=de#rossmann-06ae64
  brand=ROSSMANN
  name=Rossmann

• https://nsi.guide/index.html?t=brands&k=shop&v=chemist&cc=de#rossmannexpress-5f6506
  brand=ROSSMANN
  name=Rossmann Express

• https://nsi.guide/index.html?t=brands&k=shop&v=doityourself&cc=de#hellweg-601db4
  brand=HELLWEG (see de or en)
  name=Hellweg

• https://nsi.guide/index.html?t=brands&k=shop&v=supermarket#aldisud-e4a24f
  brand=ALDI SÜD
  name=Aldi Süd

[bhousel]

I don't see how any of this helps?
Can you please link to some actual discussion where the German community wants this? I feel like you're just pushing your opinions about something that really doesn't matter at all.

Making changes like this will kick off like a million warnings in iD, Rapid, and Osmose prompting people to mess around with the capitalization of the name and brand tags.

The capitalization of brand tag doesn't actually matter much - It's just a human readable value, and people can use brand:wikidata tag to really know what the brand is.

[matkoniecz]

Also, mismatch such name=Rossmann and brand=ROSSMANN seems quite surprising. Why you would even change brand to CAPITAL letters? Is there even real support for such change? And if yes - can you link to place where it was discussed?

[fabi003]

I don't see how any of this helps? Can you please link to some actual discussion where the German community wants this? I feel like you're just pushing your opinions about something that really doesn't matter at all.

Also, mismatch such name=Rossmann and brand=ROSSMANN seems quite surprising. Why you would even change brand to CAPITAL letters? Is there even real support for such change?

Can you explain, why the NSI project seems not to make any difference between the name=* and the brand=* until today?
Would you thinks the people want a German name such as "Rossmann", when asking for the brand-tag, where the brand is "ROSSMANN" and should be represented as good as possible in OSM? Have you tried to look up some of the names in the Wikipedia of the language in use in the country? This helps to check that the to check that the name is e.g. really "Rossmann" or "Hellweg".

For other shop names you could also try to search for "bei " ("by "), but this works best with an search engines which does not try to guess what people want to be searched for. For e.g. name="Aldi" you would find some German press articles.

Maybe it helps to read https://en.wikipedia.org/wiki/Brand to understand what the use and purpose of a brand is compared to a common name in any language. Why did you think, that people want a brand that is written like a name or a name written like the brand?

The capitalization of brand tag doesn't actually matter much - It's just a human readable value, and people can use brand:wikidata tag to really know what the brand is.

There is a reason why brand style guidelines such as this for Slack or from the Wifi-alliance exist.

Making changes like this will kick off like a million warnings in iD, Rapid, and Osmose prompting people to mess around with the capitalization of the name and brand tags.

You or the NSI-project should have done this right before. I really wonder that it looks like I the first one who report this. Other German issue reporters also have reported to change the name=* to the common German name spelling in many cases, which is like I explained it in my posting linked above, even if the brand=* is then spelled like the name=*, but it is not displayed on the map in most cases, so no one really cares.

[fabi003]

Looking on the shops website could lead to different results for the name=* spelling, depending on, if and how much the brand style guide have been applied by the designers.

For most shops such as e.g. Rossmann they don't care about readability, for other websites such as Aldi Nord only the international brand style guide for the ALDI-brand is used, where Aldi Süd use the spelling of the brand (ALDI SÜD) for the complete name.

Other websites such as for the ARAL brand care more about readability of the name=* in normal text blocks and not applying the brand style guide to the complete website.

[1ec5]

Maybe it helps to read https://en.wikipedia.org/wiki/Brand to understand what the use and purpose of a brand is compared to a common name in any language. Why did you think, that people want a brand that is written like a name or a name written like the brand?

Related discussion

[matkoniecz]

And https://community.openstreetmap.org/t/restructure-wiki-page-key-name/110631/ which seems to at least demonstrate lack of clear support for ideas advanced here (though focus there was on a bit different thing).

where the brand is "ROSSMANN" and should be represented as good as possible in OSM?

If you go for such interpretation of matching logotype - it would be R:centaur_emoji:SSMANN

In either case, is there any discussion where people agreed with you that approach for brand and name handling as you propose here should be followed?

[fabi003]

I will read the forum discussion.

If you go for such interpretation of matching logotype - it would be R:centaur_emoji:SSMANN

Why not just adding name=MCDONALD'S by NSI?

Can you please link to some actual discussion where the German community wants this?

"Show me some community support" seems your standard argument (also in the forum), if you don't want to look at the issue.
Where should the should your community support came from, if the community has not reported it until now, maybe because of lacking deeper knowledge or missing interest?

[matkoniecz]

If name=MCDONALD'S is being added by NSI in Poland then it definitely should be fixed. It it happens elsewhere then I think it is also wrong, but not 100% sure.

I am not aware of it happening.

Where should the should your community support came from

If people agree with you at thread at community forum then it is indicator that community agrees with you (specifics depends on a case, but in general it works)

"Show me some community support" seems your standard argument (also in the forum), if you don't want to look at the issue.

As can be seen from fact I have commented, I have in fact looked at this issue